ReadWriteWeb’s Marshall Kirkpatrick recently profiled media maven Shira Lazar, featuring her Web and social presence.
Shira’s story is a heartwarming tale of a gal who overcomes the incredible odds of being gorgeous, having an entire production staff at your command and keeping a Rolodex of industry’s hottest movers and shakers. Tough life!
Totally kidding. Shira’s story is actually a comeback tale. Her show “What’s Trending” was summarily dumped when a staffer got a little overzealous on Twitter (see the story below for details).
She’s made chicken soup out of the mess, though, moving seamlessly into Web-based TV, with a huge, healthy dose of social engagement. Check this out, with a serious eye to the way Shira and her staff create engagement and feed-forward loops based on great content.
The lady could teach a course. Hey! There’s an idea…
http://www.readwriteweb.com/archives/the_incredible_engagement_feedback_loops_of_startu.php