In yesterday’s MediaMaker Daily, we profiled Heather Lloyd-Martin’s terrific “how to” compilation for SEO copywriting.
For today’s tutorial, let’s dig in a little bit deeper with Heather as she gives an overview of SEO copywriting and especially its role in search engine marketing campaigns.
Key takeaway: Heather’s reference to Seth Godin’s opinion: The best SEO is good content.
She’s capturing – and riding on Seth’s coattails! – the idea that people are attracted to relevant, informative and useful content (duh!).
But more important, Big G and the Search Engine Band are constantly tweaking their algorithms to tune out spam and float “good content” to the top of their results pages.
So the challenge? Writing SEO copy so that it attracts both human attention and bot slurpiness. Not easy.
For more info, check out Heather’s site and copywriting courses at: http://www.seocopywriting.com/